JetBlue launches mobile boarding passes, Passbook integration coming


Skift Take

JetBlue likely needed to get the kinks out of its mobile boarding capabilities before working on Passbook integration. The airline has admitted that it has paid too much attention to the bottom line over the past few years, and has fallen behind concerning important mobile features that its customers demand.
JetBlue only got around to launching its first mobile app a year ago, and today it upgraded its iPhone app with mobile boarding passes, and the ability to book rewards travel. There's no Passbook integration yet, although a spokesperson says it's in the works. Version 2.0 of JetBlue's iPhone ap