Travora Media sells remaining assets: Ad network to live, content biz to close
Skift Take
Travora management ran the company into the ground, and its consumer sites languished and will die.
Travora Media's anticlimactic next chapter begins as its assets have been sold to a company that hopes to build an advertising network for hotels, airports and Internet service providers.
AdVantage Neworks, which is in the process of a reverse merger with shell company JMG Exploration -- which recently sold off its oil and gas interests to focus on digital advertising -- acquired Travora on February 6 for an undisclosed sum.
Brendon Kensel, president of JMG Exploration, says the company will pair the advertising network with AdVantage Neworks to upgrade Travora's targeting capabilities to build a large advertising platform for ISPs, and private networks at airports and hote
