How do American Airlines and US Airways compare on social media?
Skift Take
Customer service via social media has become an essential part of running an airline. It can be used not only to immediately ease travelers' tensions, but it can show other travelers how they can expect to be treated.
American Air's Twitter team took a break from dealing with stranded passengers across the U.S. and replying to comments about the airline's rebranding to make one of the few comments it has so far about the likely merger:
https://twitter.com/AmericanAir/status/299943843535675392
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