Airlines use Twitter to update flyers on the northeast's cancellations and delays


Skift Take

Twitter has turned the act of flying into a media event one person at a time. When bad weather hits, airlines need to be prepared to stay ahead of the conversation.
The threat of snowstorms from Maine to Toronto to Pennsylvania is wreaking havoc on air travel in eastern Canada and the northeast United States this weekend. With all the cancellations in the northeast and the ripple effect on flights from companies that have big hubs in the region -- US Air in Philadelphia, Air Canada in Toronto, and Delta, JetBlue, and United in New York -- customers are taking to