The local economic impact of the Super Bowl, as visualized by Square
Skift Take
The impact of a big event on a destination is always difficult to determine when there are so many gatekeepers between the data and the public. Square's openness helps people get at least a tiny, honest glimpse of what kind of money communities really make.
American football’s Super Bowl, like all major athletic events, is traditionally a huge boon for the city that hosts it. Analysts estimated that this year’s game, held this past Sunday in New Orleans, Louisiana, would bring $185 million to the city, which is still recovering from the impact of Hurrica
