Hilton properties in the UK will comp bloggers rooms in exchange for social media chatter
Skift Take
Organized groups of travel bloggers have turned to selling their audiences to hashtag campaigns for travel brands or destinations like Jordan and Scotland, but the parochial nature of their social networks raise questions about their real reach.
The Hilton hotel group is to exploit the influence of travel bloggers to raise the online awareness of a selection of its UK properties.
... Influential online writers selected from Stickyeyes’ B
