Hilton properties in the UK will comp bloggers rooms in exchange for social media chatter
Skift Take
Organized groups of travel bloggers have turned to selling their audiences to hashtag campaigns for travel brands or destinations like Jordan and Scotland, but the parochial nature of their social networks raise questions about their real reach.
The Hilton hotel group is to exploit the influence of travel bloggers to raise the online awareness of a selection of its UK properties.
... Influential online writers selected from Stickyeyes’ Best British Bloggers programme will spend a night in one of the selected hotels as part of the #RediscoverHilton challenge, and share their unique experience on their own personal blog.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Airlines
How Allegiant’s Florida Resort Became a Drain on Its Profits
Allegiant wanted to go into the hotel business with a sprawling resort in southwest Florida. Now, just over a year later, it’s looking to offload the costly hotel.
Tourism
Disney's Gamble: More Cruise Ships, Parks, and Premium Prices
Disney is expanding its cruise fleet and investing billions in its theme parks internationally. Yet maintaining premium pricing across a much larger footprint won't be easy.
Online Travel
NYC Enforcement Boss on Short-Term Rental Law: 'It's Working' - Exclusive
The short-term rental market in New York City in 2025 is largely unrecognizable when measured against the short-term rental scene in 2023. Whether that's a good or a bad thing depends on your perspective.
Online Travel
Trivago Pushes AI-Powered Ads, Tries to Reduce Reliance on Google
Trivago's CEO said changes to Google ads are primarily what caused repeated revenue declines over the past couple of years.