Starwood dominates list of 10 most digitally savvy hotel brands
Skift Take
This report shows that the gap is widening between the digitally savvy hotels with lots of resources, and independent hotels -- especially those that are privately held
L2 Think Tank released its third annual ranking of the most digitally savvy hotels, labeling W Hotels the lone "genius." Banyan Tree Hotels was ranked the lowest among 57 brands and was characterized as "feeble."
In fact, five of the top 10 hotels are, like W Hotels, Starwood brands.
In L2's "Digital IQ Index: Hotels," W Hotels led the field with a 142 score (Genius) score, and was lauded as having a "site [that] blends content relevance and best in-class functionality."
In a
