Tourism Ireland's web ambitions drive the €3 million launch of Ireland.com
Skift Take
Tourism Ireland certainly is ambitious, and it will be interesting to see if its online outreach spends translates into visits.
Tourism Ireland has spent €3m on a new website that's been made in England -- including €500,000 for the domain name Ireland.com.
The tourist organisation defended the decision to award the lucrative contract to an English web design company, saying it was chosen after an EU-wide tender process.
This led to London company Hugo & Cat being chosen to design the new Ireland.com website. It had made the best offer on cost and technical grounds, said Tourism Ireland chief executive Niall Gibbons ... "In the context of an industry that's looking to generate €3.6bn this year, I think it's going to represent excellent value for money."
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