Booking.com finally flexes its muscles with a new wacky TV ad campaign
Skift Take
Booking.com has turned out to be among the best acquisitions ever made in Internet history, and now it is shedding its shyness on marketing front.
Priceline.com Inc. has been a prominent U.S. brand for 15 years thanks to celebrity spokesman William Shatner. Starting today, the travel company’s biggest unit is elbowing its way into American living rooms.
Booking.com, the Amsterdam-based division of Priceline that accounts for more than two-thirds of total revenue, is airing a series of commercials to introduce its hotel-reservation service to U.S. travelers. The 15- to 60-second spots, part of a campaign called “Booking.yeah,” will air on television stations and in movie theaters.
Since acquiring Booking in 2005, Priceline’s annual revenue has quintupled and the stock has surged 29-fold, as it became the dominant accommodation site in Europe. The international business, which mostly comes from Book
