British Airways sees booking spike after social media posts by celebs like Rihanna and Katy Perry
Skift Take
Celebrity endorsements do matter, which is one reason Rihanna has a deal with Barbados to help push her home country to would-be vacationers in the U.S.
Celebrities who posted pictures of their Caribbean holidays online have boosted bookings to the region, according to British Airways.
The national carrier has reported a 130 per cent increase in breaks to Barbados and St Lucia this year, after stars such Rihanna and Coleen Rooney posted ph
