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“They want us to value their time”….For this reason, IHG is deploying digital check-in kiosks at its Crowne Plaza hotels.
“Some people are always going to want face-to-face options for check-in. That will never go away,” said Gina LaBarre, VP of brand delivery for the Americas division of IHG. But there are a significant number of guests who want to be in control of the check-in process, she said.
The new system works by sending a confirmation email to guests with a bar code attached on the day they are scheduled to arrive. After scanning the code using a smartphone or a print out at the kiosk, a prompt asks the guest how many keys they would like and then prints them out. They are then free to go to their room upon completion.