Las Vegas’s new ad campaign to attract a different kind of visitor falls flat
Skift Take
Las Vegas has created a character to personify its city that is drastically different from the flashy gambler most Americans would imagine. The city is hoping new visitors will think of it a bit more like Las Vegasdotcom, the man: approachable, non-threatening, and liked by everybody.
Remember that friendly guy you once met that was strangely named after a tourism board's website, but knew next to nothing about what went on in the city he seemed to be name after? Neither do we.
This; however, if the basis of the new ad campaign that the Las Vegas Convention and Visitors Authority is launching a
