We've an early winner for best print ad campaign of 2013: Expedia UK
Skift Take
Sometimes the simplest of ideas stick with you the most, and this one from Expedia UK surely does that, in a way you can only do in travel category.
Print travel advertising has typically been very visual, and cliche driven -- how many photos of beaches and happy tourists can you see? So a clever campaign that stop you in your browsing tracks, to read, ponder, and actually look forward to the next one in the series is rare.
Expedia UK has just come out with a new series of ads, nine of them in total, with puns on the global airport IATA codes and punchlines through passport stamps, a
