The changing relationship between hoteliers and online booking companies
Skift Take
Neither the brands sites nor the booking sites (OTAs) are going away as distribution channels, and 2013 will be a year of changing dynamics of this balancing game.
With a better economy, the growing appeal of the hotel brands’ own websites, and pressures on OTAs emerging from competition to them, it may be time for hoteliers to redirect the relationship in the
