First read is on us.

Subscribe today to keep up with the latest travel industry news.

Lebanon has been safe in the face of regional unrest, but tourism still suffers


Skift Take

Despite a history of violence that is more seasonal than rational, Lebanon has kept itself out of the last two years of regional conflict and Beirut has flourished for the first time in three decades. Now if they could only get people to visit.

As civil war rages in neighbouring Syria and with tourism from the Gulf non-existent, hardened Lebanese merchants are surviving on a mixed bag of individual initiative, well-off Syrian tourists and help from expats.

Sitting in her lifestyle boutique, with evening gowns displayed opposite a fully stocked bar, Sophie Salame says the Lebanese “always have a plan B.”

“We have had tough times, but I cut costs and by the end of the year came up with better results,” she said.

Up Next

Business Travel

The State of Corporate Travel and Expense 2025

A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored
Cruises

Cruise Giant Carnival Had a Very Good 2024

Carnival Corp. CEO Josh Weinstein is practically throwing confetti from the upper deck about 2025's prospects. For now, all the numbers and forecasts seem to support his optimism.
Tourism

Destination Marketing Data Strategies: Industry Insights with Epsilon

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.
Sponsored