Canadian city tracks drivers’ Bluetooth headsets to predict traffic jams
Skift Take
It’s impressive to see a city taking the time and money to offer innovative tech solutions to everyday travel problems as many of the currently available options are crowdsourced or privately built apps.
Bluetooth is good for more than silly headsets and wireless speakers. The city of Calgary, Alberta, is using the technology to give drivers real-time information about travel time during their commute.
The Travel Time Information System along Calgary’s Deerfoot Trail anonymously collects Bluetooth signals from mobile phones, headsets and other devices to estimate travel times and gauge congestion. Travel times are then displayed on electronic signs along the roadway.
A central server at the city’s traffic management center collects the data from 15 sensors and sends traffic info to seven roadside displays.
Up Next
Airlines
How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences
As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored 
Hotels
Coldplay and Weddings to Drive Growth at Indian Hotels Co.
With foreign tourists yet to return, domestic business and leisure travel is fueling IHCL's growth. And anciliary businesses are diversifying its revenue streams.
Startups
Flying Taxis and Loyalty Tech: 6 Travel Startups Raise $100 Million
It's a slow start to the year, but travel startup funding is sure to pick up.
Tourism
New Budget, Same Old Demands: Will The Indian Travel Sector Finally Be Heard?
Despite tourism's contribution to the Indian economy, the allocations and incentives in recent budgets have done little to foster the sector's growth.
Airlines
Trump May Again Pull Out of the Paris Climate Agreement: What Travel Businesses Say
If the world’s second largest polluter walks away from the Paris agreement, it would be a another blow to the global fight to reduce emissions.