Delta Air Lines gives ancillary revenue a lift by bundling extras
Skift Take
Charging for extra services such as priority boarding is one thing; gouging passengers for aisle seats in coach is another.
As airlines over the years cut back in-flight service amid economic uncertainty, many travelers became resigned to the idea that they'll get a seat on the plane and nothing more.
Now carriers are looking for even more ways to boost revenue, and one tactic is the sale of bundled extra services.
Atlanta-based Delta Air Lines in March 2012 quietly launched two bundle options: a "Lift" package for $34 that offers priority boarding and an extra 1,000 frequent flier miles, and an "Ascend" package for $19 that includes priority boarding and a 24-hour Wi-Fi pass.
Delta executives hav
