Cruise giant debuts beta site Cruiseline.com with verified reviews
Skift Take
With their verified reviews, Cruiseline.com and HotelMe have laid down a challenge for TripAdvisor. There is little reason for TripAdvisor to maintain an either-or stance in its preference for reviews that aren't verified, and perhaps TripAdvisor will entertain some changes.
World Travel Holdings debuted Cruiseline.com, a cruise community site which currently offers some 18,000 verified cruise reviews.
If you are ready to dismiss Cruiseline.com as another here-today, gone-tomorrow startup, then consider that World Travel Holdings is one of the largest -- if not the largest -- cruise seller in the U.S. It owns some 30 cruise and vacation brands, and has private-label partnerships with about two-dozen airlines, online travel agencies and other retailers, including American Airlines, Delta SkyMiles, JetBlue, United, US
