Infographic: Will anyone book a hotel if it has zero TripAdvisor reviews?
Skift Take
It sends a red flag to guests when their peers don't take the time to post and makes properties look lazy for not engaging their customers in an online discussion given the current pervasiveness of social travel.
Hotels are realizing the power that user reviews hold in boosting or kicking their profits. Major brands like the Four Seasons have revamped their websites to include TripAdvisor reviews, and Cornell's School of Hot
