Survey: Almost half of all mobile Priceline bookings take place from a car
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Priceline's survey results speak clearly to why all the major hotel booking sites have invested heavily in mobile apps that make last-minute reservations as seamless as they can be.
If you're heading out on a road trip with an avid Priceline mobile user doing the driving, you might want to think twice about your decision.
That's because in a fall survey of 200 of its mobile app and mobile website users, Priceline found that 43% booked Tonight-Only Deals hotel rooms from their cars.
The survey, which covered users of Priceline's
