Points.com gets Southwest Airlines to share where others have failed

Skift Take
This is a big win for Points.com, and gives Rapid Rewards members more flexibility in redeeming and trading their points.
Southwest Airlines represents the holy grail to most U.S. travel-rewards-tracking sites, and now Points International has signed a multi-year agreement with the airline to power members' ability to collect points and share them.
The companies say the deal "will enhance Southwest's ability to offer points sales, gifting and transfer capabilities to