Couchsurfing nearly doubles its community but risks losing loyal users in rebranding
Skift Take
Couchsurfing offers travelers somethingnone of its competitors can match: free housing abroad. The organization will have to be careful not to ostracize loyal users on its journey for a fresh look.
Couchsurfing began with a start as humble as many of its members' piggy banks. The website connecting travelers with local couches around the world grew a tight-knit community through word-of-mouth recommendations. The organization is now undergoing a major revamp fueled by a new CEO and its most recent $15 million round of funding led by General Catalyst Partners.
The site's community has almost doubled since its first round of funding in August 2011 from 3,075,160 members to 5,454,970 members
