Social travel site Gtrot Boomerangs out of travel for chance to make money
Skift Take
Gtrot is out of "travel" now, joining the ranks of social travel sites that have gone looking in vain for both a revenue model and users.
Social-travel darling Gtrot shifted into "local discovery" in April, but now has morphed into gift-voucher site Boomerang, in the hope that it has finally found a way to make some money.
And, before soft-launching Boomerang in August, Gtrot backer Lightbank "doubled down" on its initial investment of $1 million in Gtrot, bringing Boomerang's total funding to "under $2 million," says Zach Smith, Boomerang founder and CEO.
Gtrot, enlisting social network friends in trip-planning
