Who looks at 150 sites before booking a hotel? About 5 percent of travelers, study says
Skift Take
User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.
The majority of bookers look through an average of 15 travel sites before booking and nearly 5 percent visit over 150 sites before booking a room on a hotel's website, reports a study to be released by the Cornell School of Hotel Administration at the end of this week.
The study found that 75 percent of consumers will search through
