User reviews impact bookings for economy hotels more than their luxury counterparts
Skift Take
Hotels in the economy segment have more at risk on user review sites, but would be wise to leverage the information found on the sites to address specific failures.
The impact of positive user reviews on a hotel's revenue increases as you move down the scale of hotels from luxury to the economy segment, reports a study to be released by the Cornell School of Hotel Administration at the end of this week. User reviews refer to ReviewPro's aggregate user review score, which is a composite score across all review sites including TripAdvisor, Expedia, and Priceline.
The study led
