[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media

Skift Take

JAL went through its restructuring just as the airline industry began to realize the importance of social media, and thus became an early adopter of the technology by building up its presence at the same time anticipation grew over its IPO.

As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival...

...while most airline brands debate whether to launch an iPhone app or one for Android, or a mobile website, Japan Airlines has launched over 10! And while airlines debate the ROI of social media, the airline is engaging actively with 700,000 fans online.

Tomohira Nishihata, the VP for Web Sales and Marketing at Japan Airlines shares more insights in his video interview below:

Samantha Shankman

November 8th, 2012 at 12:50 AM EST

Tags: apps, facebook, japan airlines

Photo Credit: A Japan Airlines plane on the tarmac of GRU airport in Sao Paulo, Brazil. Flickr.com / Benjamin Thompson

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How Japan Airlines became a social media wiz straight out of bankruptcy

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First read is on us.

How Japan Airlines became a social media wiz straight out of bankruptcy

Skift Take

Up Next

How Data Quality Issues Impact Global Hospitality Operations

Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again

What Travel Brands Should Know About China's RedNote

Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea

Samhi Hotels Is Looking to Double Its Upscale Portfolio

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.