How Japan Airlines became a social media wiz straight out of bankruptcy
Skift Take
JAL went through its restructuring just as the airline industry began to realize the importance of social media, and thus became an early adopter of the technology by building up its presence at the same time anticipation grew over its IPO.
As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! Japan Airlines, which declared bankruptcy 18 months ago seems
