Travel Seeker HD app's design could use an extreme makeover
Skift Take
With all the money at its disposal, you'd think Amadeus could hire the right people and come up with an attractive design for this iPad app. On the other hand, the app seems more like brochureware than an earnest attempt to win over consumers.
Amadeus' Travel Seeker HD, a new iPad app from the Madrid-based airline technology and global distribution system provider, is a case in point on how GDSs haven't distinguished themselves with consumer products.
The app's underlying techology, which was introduced on a Web-based platform a couple of years ago as Affinity Shopper for online travel agencies and airline sites, is fairly ground-breaking, but the design and user experience are shockingly bad.
Especially for an iPad app.
But, after all, Travel Seeker HD is less of an iPad app seeking to win the allegiances of users, and more of a brochure and advertisement geared to get airlines and travel agencies to sign up with Amadeus for the technology.
We gotta get out of this place
Travel Seeker HD is prim
