The tour industry takes a big step into the 21st century
Skift Take
If local Gray Line companies can upgrade their technology as outlined, then this partnership will be a nice step forward for the tours and activities sector.
If you are on vacation and looking for a Segway tour in Madrid or a brewery expedition in Milwaukee, you may soon be able to book these tours last-minute and online through a new Gray Line partnership with a UK-based technology company.
The hope is that the partnership between Gray Line, which operates sightseeing tours around the world, and tour reservations specialist TourCMS, will enable travelers to book last-minute tours online, with accurate availability and rates, whether on Grayline.com or through its partnerships with online travel agencies.
The par
