Yelp introduces menus and food porn to its website and mobile app
Skift Take
The added functionality is better than making users click through to restaurants’ own websites and adds another layer of community to Yelp who will rely on users for photos of menu items.
Yelp is announcing a new feature today that allows users to browse restaurant menus (with accompanying food porn) directly from the Yelp website and mobile app. Last year, the company added the ability for businesses to include menu links in their Yelp profiles, but until now there hasn’t been any menu functionality on Yelp itself.
Users can bring up the new menus by clicking on the “Explore the Menu” button. In addition to aggregating dish information and pricing, along with relevant user reviews and photos, the menus will feature a section called “What’s Popular Here?” highlighting the dishes that are generating the most discussion from Yelp users.
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