Yelp snaps up Qype for $50 million to improve its prospects in Britain and Germany
Skift Take
Yelp will need to get some momentum going outside of New York and San Francisco if it hopes to fend off the growing local review threat coming out of the Googleplex.
Yelp Inc., a U.S. website seeking to compete with Google Inc. and Facebook Inc. in online reviews of products and services, bought European peer Qype GmbH to boost its user base and sales workforce abroad.
Yelp paid about $50 million for Qype, including 18.6 million euros ($24.1 million) in cash and 970,000 shares of its Class A common stock, the San Francisco-base
