Travel apps retain users for the long haul by providing value while on the road
Skift Take
Travel apps whose loyal users continuously return to the apps over several months are well-suited for a subscription-based business model that capitalizes on the travelers’ reliance on app functionality.
Travel apps are used an average of 2.6 times a week and retain 45 percent of their users over a 90 day period, reports mobile apps analytics firm Flurry. Travel applications include booking and rewards apps, as well as flight tracking and translatio
