Skift Take
Stocks prices continue to climb for Kayak, Expedia, and Priceline with growth on the horizon, and they've lived to tell the tale after Google’s entrance on the travel scene.
Recent years have been a nice ride for companies such as Expedia and Priceline, which have both witnessed tremendous gains.
On a macro level, though, both companies saw such substantial gains because the market continued to grow at double-digit rates — a phenomenon analysts think is not yet over.
With 50% of revenue coming from advertising, KAYAK is actually in a better position than some of its competitors due to the sharp increases in Internet travel advertising expected over the coming years.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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