TripAdvisor: Too many reviews to verify


Skift Take

TripAdvisor's statement that there would be too many reviews to verify begs the question -- there would be fewer reviews to verify if the company only accepted reviews from real guests. Instead, Christine Petersen feels the volume of reviews provides accuracy -- and reinforces TripAdvisor's dominance.
Christine Petersen, president of TripAdvisor for Business, vouched Friday for the veracity of the thousands of hotel reviews on the company’s site. “The No. 1 thing we stand for is the authenti