New destination activity startup Peek takes baby steps into California and Hawaii
Skift Take
Having $1.4 million in funding from SV Angel, Khosla Ventures, Innovation Endeavors, and Jack Dorsey is a nice start, but the activities market is incredibly tough to crack -- even with nice design and big ambitions.
Finding and booking a flight and hotel stay online is easy enough with sites like Hipmunk, Kayak, Expedia, and more. But when it comes to finding and booking all of the activities you want to do while vacationing, it’s a more lengthy and messy process of digging through travel recommendation sites, asking friends for advice, perusing travel magazines, and finally searching for vendor sites (if they have one) to actually put your activity in the books.
Peek wants to simplify that last — and arguably most important — step of your travel-planning experience by offering a one-stop site to discover and purchase handpicked activities.
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