Truths about online booking sites that customers may not know
Skift Take
Expedia-like sites play up their ability to provide consumers with the best rates and easiest booking process, but the back end of the travel industry reveals a system that suggests travelers have few distinct choices.
"Don't assume our prices are the lowest."
Online travel agencies like Expedia, EXPE -1.57% Orbitz and Travelocity profess to help consumers find the best deals, but some experts warn they sometime
