Nokia, the underdog of mapmaking and mobile, is quietly hustling its way to relevancy


Skift Take

Nokia dispenses car crawlers and collects data points from the 3.3 billion miles that UPS drives a year, creating a massive database that might not stand up to Google on its own, but could be acquired by Apple to improve its product quickly.
There are more than two horses in the race to create an index of the physical world. There's a third company that's invested billions of dollars, employs thousands of mapmakers, and even drives around