HotelTonight acquires PrimaTable for technology and team
Skift Take
You can make the argument that this acquisition will get more relevant hotel deals to consumers, but HotelTonight's acquisition of PrimaTable really is about maximizing revenue for the hotels and HotelTonight.
HotelTonight acquired fellow San Francisco startup PrimaTable, which specializes in revenue management for restaurants -- but don't expect HotelTonight to deliver restaurant reservations or room service any time soon.
Sam Shank, HotelTonight co-founder and CEO, says PrimaTable's yield-management software will be folded into
