Skift Take

More in hotels trying to develop ancillary revenues, in this case smart use of space that may sit empty otherwise. Soho House in reverse, with a location right near Grand Central also helps too.

A club that doubles as a hotel is nothing new….But a hotel that doubles as a club? It’s a rare creature, and Hyatt 48 Lex, an 11-month-old property in midtown Manhattan, is aiming to make it work.

The Lex Club affords members enjoy all the benefits of a hotel stay, with private concierge, access to the fitness center and the room service menu from the hotel’s restaurant.

Other perks include complimentary coffee, tea and snacks throughout the day, free WiFi, a flat $450 meetings room rental fee per day and free use of the hotel’s four boardrooms for up to two people for an hour.

The Hyatt 48 Lex, which also gives 10% discounts on rooms to members, charges $500 for the annual membership fee and says it will limit memberships to 50 during the first year of the program.

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