Caribbean nations attempt to leverage Olympic wins into sports tourism boost

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General tourism boost based on Olympic medals for these small nations may be a stretch, but sports tourism is good niche to focus on, especially to attract sports events and meets in these venues.

Cashing in on the electrifying Olympic wins of Caribbean athletes and teams could represent golden opportunities for several islands, especially around sports tourism.

While Jamaicans basked in the euphoria of their celebrated athletes, tourism officials were busy showcasing and marketing the country's business and tourism industry...They met with more than 300 agents and operators, confirmed new air seats from the U.K. for 2013 and spoke with potential investors and future visitors.

Jamaican Tourism Minister Wykeham McNeill said an online ad campaign featuring sprinter Usain Bolt soon would launch in the U.K. market.

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Caribbean nations attempt to leverage Olympic wins into sports tourism boost

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First read is on us.
Subscribe to read more essential travel industry news.

First read is on us.

Caribbean nations attempt to leverage Olympic wins into sports tourism boost

Skift Take

Up Next

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Short-Term Rentals: Airbnb's Dominance and Booking's Gains in 1 Chart

In-Flight Messaging and Indian Budget Hotels: Travel Startups Raise $86 Million

Australia's Gold Coast Devastated by Cyclone, Officials Race to Restore Tourism

Extended Stay America CEO Sees 'Softness' – How He'd Handle a Mild Recession

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.