HotelTonight adds personalized offers and user ratings for greater choice


Skift Take

The app’s limited options are popular with bookers who want to make a quick decision, but personalization can lead to fewer options which may be a downside in markets with already limited tonight-only inventory.
One of the main selling points of HotelTonight, the app that allows users to reserve hotel rooms for, yes, that very evening, is its simplicity. In most cities, you just see three hotels, each in a di