Google will tell you the most popular things to do in the world's most popular destinations
Skift Take
If Google is to succeed as a travel content provider and discovery engine, it needs to integrate its search capabilities with the insights of experts -- humans -- who know a destination best.
Who needs Frommer's?
Google, which recently closed on its Frommer's acquisition, already is offering digital tour guides, although the effort is data-heavy and human-free.
Just enter "New York City things to do" in the Google search box, and Google spits out 18 tourist attractions in a pictorial list across the top of the screen pointing to the usual suspects -- everything from Central Park and Rockefeller Center to the Brooklyn
