First read is on us.

Subscribe today to keep up with the latest travel industry news.

Why it's your fault the GPS system took you in the wrong direction


Skift Take

On-demand maps may help drivers and other navigators get around unfamiliar destinations, but reliance on them have been shown to dampen users instincts more than traditional maps.

The turn-by-turn instructions of GPS-based navigation systems, ingeniously designed though they may be, can’t always save us from ourselves.

Consider the experience of a man from San Diego who flew to the East Coast and picked up a GPS-equipped rental car at the airport. After 20 minutes, he sensed he was headed in the wrong direction. Then he realized that he had unthinkingly entered his California address as his destination.

Read the complete study this story was based on:

[gview file="http://mobilelifecentre.org/upload/publication/219/original/GPS_paper_-_CHI_camera_ready.pdf"]

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Tourism

Religious Tourism: The Indian Travel Industry’s Next Big Bet

The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.