Since Orbitz is down so low its potential for growth is big
Skift Take
Sometimes financial analysts can miss the forest for the trees. Orbitz has been very slow in making progress in its hotel business, and the jury is out as to whether it ever will.
Orbitz (NYSE: OWW) is an online travel company providing bookings for hotels, airline tickets, rental cars, and related services. The company competes with much larger competitors Priceline (NASDAQ: PCLN) and Expedia (NASDAQ: EXPE). The TTM revenues for the three companies are shown below.
Orbitz is nearly a factor of 5 smaller in terms of revenue than Expedia. This small size could be a benefit, as there is plenty of market share for Orbitz to grab from competitors.
Orbitz recently reported disappointing Q2 results, sending the stock plummeting.
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