Accor says goodbye to Wi-Fi charges at over 500 of its properties
Skift Take
[Insert sound of cheering here.] Accor has realized that it won't have to spend much on advertising this season since both new and old customers will tell all their friends about the free Wi-Fi at its properties.
The French company, which owns the Ibis, Mercure, Sofitel and Novotel chains, made the announcement after a survey revealed that the availability of free wifi was a key factor when choosing a hotel for the majority of travellers.
Despite the growing availability of free wifi at pubs, cafes, and even branches of McDonald’s and Starbucks, the hotel industry has appeared reticent to offer the service, but the move may encourage o
