SkiftDesign: If American Airlines redesigns its brand...

Skift Take

Anything will be cooler than what they have. Our favorite is #6.

American Airlines, in the throes of its bankruptcy proceedings and possible acquisition by US Airways, is keen on shedding some skins, literally, that much its CEO Tom Horton has indicated recently. It may go in for new logo and new paint scheme for jets, along with a refresh on branding as well.

According to freelance design projects popping up online -- in creative design repositories like Behance -- the AA redesign work is being lead by branding biggie Landor, though it hasn't been confirmed by either company involved.

Because anything other than what they have would look 10 times cooler, we've collected some of that coolness for you, posted below:

1) By Andrew Miller

2) By Paul Choi

3) By Anna Kovecses

4) By Miho Yawata

5) By Kevin Cheung

6) By Bryce Shawcross

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SkiftDesign: If American Airlines redesigns its brand...

Skift Take

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First read is on us.
Subscribe to read more essential travel industry news.

First read is on us.

SkiftDesign: If American Airlines redesigns its brand...

Skift Take

Up Next

How Data Quality Issues Impact Global Hospitality Operations

Religious Tourism: The Indian Travel Industry’s Next Big Bet

6 Travel Startups Raise $168 Million Over 2 Weeks: Funding Roundup

Vrbo Needles Airbnb in New Campaign: We're 'Hotter' and 'Cooler'

U.S. National Parks Had a Record Year. But There’s ‘No Public Announcement’ and Staffing Shortages

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.