Holland America Line uses Facebook sweepstakes to accumulate new followers
Skift Take
The cruise line's strategic use of social media ensures that the brand will continue to pop up on their new fans' newsfeed, and possibly even tempt them to book the cruise they didn’t win for free.
Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or
