TripAdvisor CEO reviews Google's purchase of Frommer's: "It is puzzling"
Skift Take
With the purchase of Frommer's and Zagat, and a push to elicit reviews from Google users, Google's travel strategy is multifaceted, although TripAdvisor's Stephen Kaufer chooses to focus on just the guidebook aspect for now.
TripAdvisor, which is feeling some heat from Google's acquisition of Frommer's, is disparaging the move as merely the purchase of a travel guidebook company -- and a product that can't compare to TripAdvisor's 75 million user reviews and opinions.
Stephen Kaufer, the CEO of TripAdvisor, which has seen its stock take a hit since the Frommer's announcement, weighed in on the maneuver to Skift:
"Google can buy a travel guidebook company, but they can't buy a community of millions of travelers," Kaufer says. "The reviews and opinions we have on Tri
