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The start-up carrier had hoped to offer an all-business-class service from Hong Kong to London, but was unable to compete with more established airlines that business travelers rely on.

Hong Kong Airlines Ltd.–backed by Chinese aviation-and-leisure conglomerate HNA Group Co.–is suspending its all-business-class flights to London just six months into the much-touted service because of poor demand, dealing a blow to the its efforts to compete with well-established airlines on long-haul routes.

The decision follows a review of its European strategy in light of the weak economic outlook there.

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Tags: budget, hong kong

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