New York's LaGuardia Airport spends lots of money on a hologram for customer service
Skift Take
The hologram can't interact with passengers, just repeat pre-recorded messages like a very, very expensive display screen.
Wednesday was the first day on the job for Marie, LaGuardia Airport’s newest customer service hire: a virtual avatar designed to answer questions and help guide visitors through the airport.
The round-faced, chestnut-haired young woman we saw before us was merely a video of a human woman–the Port Authority wouldn’t disclose the actress’s name–but projected on to a 2D flat screen shaped like a woman’s body. The static effect was less Tupac hologram and more Tour Guide Barbie™.
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored 
Hotels
Taj-Parent Indian Hotels Company Enters Ras Al Khaimah With Branded Residences
While IHCL is aiming to double its portfolio by 2030 and grow its international presence in markets that host Indian diaspora, Ras Al Khaimah's Al Marjan Island lifestyle destination is being developed as an emerging as a tourism center for the UAE. However, with big competitors like Movenpick and Hampton by Hilton resorts, IHCL has clearly tried to set itself apart by going the branded apartment route.
Online Travel
Yanolja Teams With ChatGPT and Google. More AI Partnerships to Come, CEO Says
Industry leaders envision a future where consumers can plan, book, and manage all aspects of travel from a single interface. These early partnerships between AI and travel companies bring that vision a step closer.
Online Travel
Southwest Didn't Get the Gains It Expected From New Online Booking Channels
Southwest is looking to expand its online distribution even though it didn't get the love it sought for its now-abandoned 'bags fly free' policy.
Short-Term Rentals
Canada Is the Top Source of U.S. Travel – Now Visits Are Trending Down
If Canadian visits continue to decline, it could cost the U.S. billions in lost spending, and thousands of jobs.