OpenTable wants to make your next restaurant visit even more personal
Skift Take
From online travel agency hotel bookings to online dining reservations, travel and hospitality companies are digging into their vast data collections to get smarter about customer behavior. If the server can't remember your favorite dish, the data analytics system will.
The majority of OpenTable users eventually will be making their dining reservations from smartphones or tablets, and the restaurants will probably have records of customers' past menu choices to personalize upcoming visits.
Matthew Roberts, CEO of the San Francisco-based online dining reservations company, described such a scenario as he outlined how the company plans to get more personal, analytical and mobile.
Key to the analytics and personalization push was the hiring last month of CTO Joseph Essas, according to Roberts, who touted the new CTO's
